Keep hustling

This is something I tell myself every day. As a small business owner and a nonprofit fundraising consultant, every day brings me new opportunities to serve others, support clients, build community and find new clients to work with.

And none of that happens if I don’t keep hustling.

Just like everyone else, my world changed back in March. All of my opportunities to meet with people in person, talk about Altrui, shake someone’s hand and go to public events where I could share my passion for fundraising were all of a sudden gone.

I had to re-calibrate. I had to re-think parts of my business plan.

That took about a day.

First, I had to make sure I showed up every day. To me that meant continuing with my video tips of the week, writing blog posts, communicating with clients, and reaching out to potential clients.

It meant figuring out how to stay involved with groups I used to physically engage with. Before I knew it I was hopping on Zoom calls.

It meant ramping up my social media presence and content.

It meant being at my desk showered and shaved, ready to rock it. OK, the shaved part wasn’t every day!

I kept engaging with other nonprofit fundraising consultants and we learned from each other. It was great, and still is, to be in community with all of these rock stars. This was a huge help.

I practiced self care. I reached out for help when I needed it and let those in my inner professional circle know when I was struggling or challenged.

I still struggle with keeping my work space neat!

Today all of these are second nature. People continue to hear about Altrui and I continue to be able to share what we at Altrui can do for them, their nonprofit, and their mission.

Thanks for reading!