Tag: strategy

Your 2022 development plan

This post shares ideas that can be used for both nonprofits and for-profit organizations. It focuses on development/fundraising, and many of the ideas can be incorporated to a business plan.

First things first. If you haven’t created a development plan yet for 2022, begin work on it today. It’s as simple as creating a document titled “2022 Development Plan”. The key in starting now is that you’ve started the process.

In my mind, a development plan, or fundraising plan, is a road map for how we will fundraise this year, who participates in it, what are our goals, what are our challenges, and what we need to accomplish the goals. I’ve seen plans that are dozens of pages long with small type and ones that are simple Power point documents that are specific ideas and goals. Choose which one best suits you and your organization.

Keep your plan positive. Keep in mind you want a plan that can be accomplished with your current capacity. Keep your plan realistic with the goals. For example, if you raised $50,000 from individuals in 2021 and your 2022 development plan is to raise $500,000 there is an issue, unless you already have committed donations close to that amount.

I like to break down my plan to revenue-generating categories: individual giving, corporate, civic/faith, and institutional (foundations) are some for a good start. Some organizations like to have specific line items for board giving and major gifts. Others may have some type of income, which I would keep out of a development plan. If you have special events, there are different ways to have that in the plan. The two most common are to have that revenue separated out completely, or (#2), have event revenue within the other categories based on the category that generates the revenue.

Be sure to have a part of your plan that includes who is participating in what. This can be super helpful, especially when presenting to groups, like your board.

Every revenue area comes with a fundraising goal. Like I mentioned earlier, keep it realistic. I’ve seen many nonprofits toss a ridiculous amount into individual giving because they had to add revenue, with no reality in that amount. If you know your annual fundraising event will be different because of , say COVID, keep that in mind when creating your goals. I fully encourage thought-out growth and positive thinking, just keep it realistic.

What are items, events, people, situations that can possibly keep you from reaching your goals? I usually create a one-pager listing these.

Lastly, consider all of your ideas you have, and others have offered, to reach the fundraising goal of each revenue category. This becomes your check-off list. For example, under individual giving you may have the following: expressions of gratitude, impact sharing, phone calls, one-on-one meetings, video calls with the director or a program manger, increased direct mail, increased e-appeals. This list can go on and on. I’m sure you get the idea.

I realize this all may seem over-simplified. For me, it’s not. A development plan does not have to difficult or complicated. After all, this document is your plan for the year, the plan you will use to be successful.

Thank you for reading!

Key to year-end fundraising

Final drafts of year-end appeals are being sent to printers. Heads of development are being asked for year-end projections. Statistics are continually being shared on how many donors give in December, and during the final week of the year.

And you’re ready to bring it these final weeks of the year.

Unfortunately for some, the key to success during year-end fundraising does not occur during the year-end campaign. It starts at the beginning of the year (or before). It’s all about building relationships with your donors.

If you’ve been doing that, if you and your organization are in relationship with your donors, then you have a great chance at a successful year-end campaign. If not, it could be difficult these next few weeks. It could also be a chance to learn and move forward in a different way.

It’s never too late to begin growing relationships with your donors. For some, it’s just starting that is the difficulty.

Thank more, ask less. Share impact more, ask less. Of course if you aren’t asking at all, the action plan is different. But many are only asking, which is problematic and is not helpful in building relationships.

Keep this in mind not only now but throughout the year. The more effort you put into building relationships throughout the year, the stronger your year-end fundraising campaign becomes.


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