Thanks for Giving Day will be here before you know it. Although some nonprofits do this type of thanking day earlier in the year, I have done Thanks for Giving Day the Thursday before Thanksgiving Day (in the US) and this year it’s November 21st.
That means you have a little time to plan. Remember, if you need help, we’re here! And for those of you new to TFGD, here are five steps to take to ensure your event is meaningful:
- Send a save the date to all of your board members asking them to take a shift for calls. I have done 4pm – 8pm and asked board members to sign up for a two-hour shift. Let them know how important this day is and what it will mean for donors, and let them know that all you are doing is thanking people.
- Have lists of all donors who have given this year, with their phone number. Do not list their donation amount.
- Plan a dinner buffet. I have used Chipotle. Also, if you are ok with having alcoholic beverages, ask board members to bring wine and beer.
- Make sure you have work spaces for the board members, complete with a phone. This could be desks throughout your agency or one table with several phones. I like board members to call from the agency as then your agency name pops up for caller ID.
- Create a social media plan to promote TFGD the week of and to do some live posts while board members are calling donors.
There is more to do, and this list covers the basics. Any questions, email us at email@example.com.
If you let us know you are doing Thanks for Giving Day, we will share that information on social media.
Thanks for reading!