I spend a lot of time on social media and with clients talking about thanking donors. Not a nonprofit? This blog post still might bring you value as I’m sure you have customers, guests or someone to thank.
Last week while working on blog posts I began to think on whether or not this whole thanking donors business is really that important.
That didn’t last long. I immediately remembered receiving a thank you letter in January for a donation we had made in early December. We have been donating to this organization for seven years. A month is a long time to take to send a thank you letter, and that wasn’t the only issue I had. For whatever reason I was negatively affected by what was missing from the letter: a signature from the CEO. Sure, their name was there at the end of the letter, it was stamped, as in part of the printed letter. The signature was not signed by the CEO.
Not a big deal? For some, perhaps. For me it definitely is a big deal. I don’t even know if the CEO knows that we donated. And if all I am getting is a printed letter that no one has to write on, what the heck took so long? In my nonprofit career I spent dozens of hours personally signing thank you letters, and in most cases adding a personal note. I always looked at it as part of my job, like this is how we do things in thanking donors and letting them know how personally grateful we are for their support.
I also believe that we only have so many opportunities to build relationships with our donors and how we thank them can make a difference in that relationship.
I’d love to hear what you think. I’d also love to hear stories about being thanked, or not thanked!
Thank you for reading!