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Action 2: Express gratitude

Make sure everyone who supports you, in whatever way, knows how grateful you are for that support. This is our second action to take in building stronger relationships with donors or customers.

Gratitude can be expressed in many ways. An instant email after a donation or sale does not count. A quick check in upon leaving your restaurant or their volunteering at your nonprofit do count. Knowledge of your gratitude goes a long way.

In the world of nonprofit fundraising some of my best practices include a thank you call as quickly as possible after the donation has been received. This delights the donor, and instantly strengthens the relationship between donor and nonprofit.

Another way to express gratitude is to let the donor know how their donation was spent. Donors love to know their impact, and a quick note from someone at the nonprofit letting them know of their impact goes a long way. Remember that we are talking about building a lifelong relationship with the donor.

An example of gratitude expressed I love sharing was an experience at a restaurant when a manager swung by our table to thank us for supporting them. This is a place we have continued to order from since the start of the pandemic, and the manager thanked us for all of that and let us know what that meant to them.

You don’t need a budget line item to express gratitude. It doesn’t have to cost you financially. And it definitely pays off.

Thanks for reading.

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