give Donors a human touch

Today I want to share something that is important in donor-centered fundraising; treating your donors and supporters as human beings.

Thank them.

Call them.

Ask them how they are doing.

Ask them for their opinion on something.

Ask them to pre-read a direct mail piece that you want to send, getting their opinion.

Call them. Yes, I am writing this again.

Invite them for a tour of your facilities.

I could go on and on.

There is a reason why people donate to our causes. We need to know why. And we need to ensure that our donors know how grateful we are and that we don’t just see them as a human ATM.

Short but sweet. What will you do today to treat your donor as a human being?

Thanks for reading!

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