As I celebrate one year of Altrui Consulting, I have had many reminders about the work we do and why I believe it’s so important. Our biggest successes in the last year have been working with nonprofits to support them in building stronger, lifelong relationships with donors and stakeholders, and working with small businesses to do the same with customers and clients.
The common denominator with nonprofits and small businesses is that in many cases leadership/the leader are overwhelmed, feeling like they do not have the time, capacity or funds to grow or sustain their mission or business.
Even in the midst of a changing world and difficult times for many, there have been ways for nonprofits and small businesses to survive and thrive. I’m excited to have been part of that for many, and as one who is “always learning” am grateful to be working with so many passionate people that are making a difference in this world.
As I look back through the first year, here are some actions I have suggested organizations taking that are working for them:
Strengthen your social media. Make it so you can communicate quickly and effectively with donors, stakeholders, customers and/or clients. If you have five platforms but are honestly only working one, get rid of the rest and focus solely on that one. Communication with those who support you is critical.
Make sure everyone who supports you, in whatever way, knows how grateful you are for that support. An instant email after a donation or sale does not count. A quick check in upon leaving your restaurant or their volunteering at your nonprofit do count. Knowledge of your gratitude goes a long way.
A few months into COVID, one of the small, local businesses we support posted on their Facebook page that thanks to all of their customers, they had been able to keep 80% of their staff on payroll. We gave them more business the next day. Share important and impactful stories with your customers and donors. It will make differences beyond your wildest dreams.
Lastly, and equally important as the other three, take a breathe. Breathe. Relax. Trust those you hired. Confide in your closest confidants. If you are not fine when someone you trust asks you, don’t tell them you’re fine. We can’t do all of this by ourselves. And we don’t have to.
Thank you for reading.