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Don’t forget to ask

There’s a lot going on. Don’t forget to ask your donors to donate.

You thanked quickly. You share your impact often, along with personal notes to donors sharing how their donation impacted your work. You continually work with board and staff in building the relationship you have with your donors.

Is it time to ask them to donate again?

I bring this up because this has come up a couple of times with me in the past month. I see an organization going through an intense time in serving those they serve, hoping they will reach out to me as a donor for help.

Your donors are very interested in you and your mission. They see the world as you see it and embrace the change you are making. They have your back.

So when times are tough, or tougher, bring them in. Let them know what’s going on and how they can help. I don’t mean always going to them with “urgent” requests. I mean during those times where your team has encountered even more difficult circumstances and those you serve are in even darker circumstances, bring your donors in. They want to help. And because you are in relationship with them, they will.

Thank you for reading! I really appreciate it.

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