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Dan Hanley

Fundraising tip – Recurring donors

Recurring donors will support your fundraising efforts in many ways.

I often hear nonprofit fundraising leaders mention recurring donors, but usually it’s in passing. A quick “we have that option on our donate page” or something like that.

Many times, that’s as far as an organization gets.

Any amount of time, energy, and resources you put in to growing your recurring donors will come back to your organization tenfold.

It simply takes time and focus.

Here are a few things you can do in just a few minutes that will at least strengthen your efforts. These come from actions we have had clients take while working with them on creating their organization’s recurring donor campaign.

First, continually ask supporters to consider being a monthly donor.

Next, create an impact statement to use with donors when growing your list of recurring donors. What does my monthly donation mean for your organization and your mission?

Make sure a donor can easily set up monthly giving on your donate page.

Thank a current monthly donor.

Once you accomplish these, you can add recurring giving into your weekly list of actions to take.

Keep recurring giving in the front of your mind. Not as a passing thought.

Remember that just a small amount of focus on recurring giving will make a big difference in your fundraising and relationship building.

Take a risk. Be of service. Support your friends and colleagues. Be kind.

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