We donate monthly to a couple of organizations.
They made it easy for us. The online donation form gave us the option to make our donation monthly. I checked the box and every month on that date our donation is automatic.
On the same day we receive an auto thank you.
We donate monthly because the impact of the organizations mean a lot to us, and we realize that monthly (or any type of recurring) donations mean a lot to organizations, especially smaller ones (small as in size, not impact).
For nonprofits wanting more monthly donors, it isn’t a difficult path. Give your current donors an easy option, like the one we experienced. Let donors know how a monthly donation benefits you and your mission. What is the impact? And as with any other donation, thank in a timely manner. I also like that in January we receive an email from each organization with the total of our giving for the year prior.
Aside from the clear benefits of monthly donors, one of the benefits I find most appealing is that your donor is connected with you on a monthly basis. They see you in the bank or debit card statement, and they receive that quick thank you. This gives your donor a reason to remember why they give and to be grateful for your work.
If you don’t offer monthly giving on your website, try it. Make it easy. If you don’t include the option on your appeals, try it.
It will pay off for you, those you serve, and your donors.
Thank you for reading!
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