Send your next e-appeal

As time flies when we’re having fun, today is a good day to consider your next e-appeal.

For those new to fundraising, an e-appeal is simply a fundraising appeal sent via email.

If you can’t remember when you sent your last e-appeal, this tip is perfect for you. The main idea here is to make sure you are continually asking your supporters to donate.

I like short e-appeals. The perfect e-appeal for me is a quick greeting, a current need, and then an invitation to give. Some insist on sharing a story in their e-appeal, and even though it adds copy, I think this can be helpful at times.

A fundraising team doesn’t need to be big, and doesn’t need to have a lot of extra time to send consistent e-appeals. Quick messages letting your donors know what your need is and what the impact of their donation will be is all you really need. You can definitely take the time to send a longer e-appeal, I’m just letting you know that if you lack the capacity to do that don’t let it stop you from sending something out. It’s better to get an ask out rather than continue waiting until you have the perfect e-appeal ready to go. That day may never come.

Here’s an idea. Calendar an hour or two to leave the office. Think about what you want to accomplish with this e-appeal, who you want to send it to, and what kind of impact you want to share. Finish an amazing draft and then head back to the office and share with your team. Done.

Of course every team cannot finish an e-appeal this simply, but you get the idea.

Thanks for reading. Please let me know if I can help with your next e-appeal!

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