Everyone is busy. And many of us find it difficult to believe that it’s already November, let alone Thanksgiving time!
Meanwhile we read on social media about perfectly created plans for year-end fundraising, complete with actions and calendars and more. Then we look at our list of things to complete before hopefully having a holiday meal with family. Self-judgement begins as we realize we haven’t even sent our direct mail piece to the printer.
Don’t freak out. Set the self-judgement aside. Start today.
This isn’t a fluff piece. Next year you can have the awesome plan ready (you’ll begin in January – see upcoming post). For now, rather than consider all you haven’t done, start taking actions today.
Is it too late to send a direct mail piece? That depends on your printer. Give them a call. Meanwhile create your appeal knowing you can use it as an e-appeal if you can’t get one mailed.
Connect with your team and gather stories for your donors. Begin sharing them on social media in preparation for year-end donations. Add some posts about tax laws, bigger needs, and impact.
Take a deep breath. Then keep going.
Ask the board if they will chip in to create a matching fund for year-end donations. That can be used in your direct mail appeal and e-appeals.
You know what to do. Time catches up and mission work is overwhelming. It’s easy, and not uncommon, to get behind. Start today and you’ll see that you can still have successes with your year-end fundraising.
Thanks for reading!