Three quick actions for today!
It’s Friday. Well, almost! I’m giving you time before Friday to think about this. We all have our own rituals throughout the week, and on Fridays I like to have a long list of action items for the day. I try not to schedule any off-property meetings and focus on one thing: donor relationships. Three actions that are consistent for Fridays with me are: Call a donor. Or several donors. Not a donor who is getting close to their time for the annual donation. A donor who you just want to say hi and thank you to. Do a site tour with a donor. Some of you might not have this option. In that case invite a donor for a coffee. Yes, face to face time with the donor is the key here. Spend some time on your next current-donor mail appeal. It might not be for another few months, but some creative time spent today will totally pay off. Remember, donor-centered. I absolutely love time with donors. If you are new in fundraising and still uncomfortable with calling a donor or meeting with a donor, I promise that the more you do the more comfortable and even fun it gets. Your passion for the mission of your agency and the donor’s passion/vision for the mission can only grow stronger when you spend time with them. Thanks for reading!