Your fundraising plan – reaching out to donors

Back to your fundraising plan!

As your donors, and your relationships with them, are critical parts of your fundraising success, making personal connections with your donors are actions you can take to support your fundraising plan.

When I speak with fundraising teams about this, there seems to be a little trepidation. In our world of nonprofit fundraising, it’s not possible to build lifelong relationships with donors without personal connections, and this includes actually meeting with your donor.

This is my favorite part of the job, and a great tool for your fundraising plan. Meeting in person with a donor can be as simple as meeting for coffee all the way to having lunch and a tour of your program facilities. I’ve played racquetball with donors and gone on hikes with donors. I wouldn’t suggest racquetball unless you’re better than I am!

In our field there are still many who feel uncomfortable meeting with donors. Our work is all about relationship building, and one really needs to be comfortable with all aspects of meeting with donors. Talk out your plan with a co-worker before you meet. Play a favorite song (I do this sometimes before a big donor call). The assumption is that you know the mission, the needs, the impact of their upcoming donation, and are passionate for the cause.

Aside from meeting in person, there are several other actions that can be part of your fundraising plan that include connections with donors. Thanking them of course is important. Let them know the success of a campaign they supported. You can also call or email just to check in. Contacts that have nothing to do with asking them for another donation are super important, and help grow the relationship. Even if all you can do is leave a voice mail, that’s a good step.

Your fundraising plan doesn’t need to include every action you want to take with donors, but do create some type of calendar for connecting with them. Remember that you can include your executive director and board in these communications. They don’t all have to come from you.

Go ahead… give a donor a call or send them an email inviting them to meet. No time like the present!

Thank you for reading!

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