Thinking about my experiences of how my organization has thanked donors, or how organizations I support have thanked me, there is an unforgettable experience that is at the top of the list.
I had made an ask of a donor who had not donated in three years. They hadn’t responded to anything I had sent. Add to this that they had donated before my time with the organization and didn’t know me.
One day I was making a call and the donor accidentally picked up the phone. They were in a rush to get out of the house with the kids, and could not speak. I asked if I could email them what I was going to speak about, and they said yes!
I emailed the ask. They had a couple of questions which I responded to quickly and soon they decided to give again. They doubled the size of their already large first gift. What a wonderful experience.
I asked my board chair to call them to thank them. This was a common occurence for me and them, so my board chair knew what to do and made the call.
The donor answered!
Immediately after the call, the donor called ME!
They said they had given hundreds of thousands of dollars in the past many years, to several organizations, and had never received a thank you call from a board chair. This of course made my heart swell, mainly because they were taking the time to thank me, and share how they felt about an action that was common place for our fundraising team.
I left that organization to create Altrui, and am ecstatic that that donor continues to generously give.
A simple thank you can catapult your relationships with your donor.
Thanks for reading!