The news around individual giving may not be good, and that doesn’t mean giving can’t be good for your organization.
In the last month, official reports have come out sharing data about nonprofit fundraising last year, specifically around donor giving.
These reports show a decline in giving last year.
The focus in conversations and social media has been on this. I see it all over LinkedIn and mentioned on podcasts. It’s become quite the talking point. Giving to nonprofits is down.
I’m not a data person, and I trust the reports.
You can trust them too. And then move on.
Don’t let this information stifle your fundraising efforts. The reality is that people are still giving. Many of them. And they’re not giving less. This can be especially true for your donors.
Take what you can from this data. Learn from it. Then go meet with your donors. Make sure they know what your organization is doing, the impact you’re having, and most importantly, that you need their support.
All of the effort you put into building relationships with your donors in the past will make a difference now.
Giving can be down and it doesn’t have to be down for you.
More donors can become lapsed donors and that doesn’t need to be the case for your organization.
So write your list for the day, reach out to a donor (or three!), check in with your program teams, start writing your next e-appeal.
In other words, don’t stop.
Take a risk. Be of service. Support your friends and colleagues. Be kind.
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