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Giving Tuesday

If you saw the title of this post and wanted to immediately move on, this post is for you!

I totally get if you want to pass on Giving Tuesday. You’re busy, it’s too big for you, and with as many times as you get asked to give that day, you don’t want to put your donors through that.

And since you’ve begun reading this, give me just another minute to share some ideas with you.

First, whether you decide to participate in Giving Tuesday or not, take some time to make sure your website is ready for new donors. How easy is it to donate? Is it clear what the impact of the donation is? Is there information on how a donor can connect with you directly?

Next, take a moment or two to review your social media. Is your most recent post on Twitter from last year? Are your Facebook photos up to date?

Now, consider peer-to-peer fundraising! This is a great way to engage with donors and their friends, and Giving Tuesday is a fantastic way to introduce this.

Now consider Giving Tuesday. It could be a great time to share your impact on social media. It could be a great day to just thank your donors. It could also be a good day to have an event that promotes your organization and mission. You can use Giving Tuesday to promote it among supporters and the press.

I love Giving Tuesday because it allows even the smallest of nonprofits a chance to ride on the coat tails of a huge event. Simply using the hashtag #GivingTuesday on that day and the days prior may get you in front of people who don’t know you. I’ve also had success in planning events that go along with the day.

Give it a try!

Thanks for reading. Any questions? dan (a) altrui.org

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