Monthly donors will help you live forever!

Starting any type of a monthly donor program is a great start!

Hi everyone!

This is a list I have shared in the past, and finding myself in more conversations about monthly giving, I think it’s time to share again!

Here are ten actions that can support your monthly giving program, even if it is brand new.

Decide who will run your monthly giving program. You have a much better chance of success if one person is responsible for the program.
Get as many people on board to support the program as possible. I like to have every board member as a monthly donor if possible.
Invite everyone to participate. Everyone.
Create a landing page on your website just for monthly giving.
Make it easy to become a monthly donor. This goes well with #4 but must also be considered with any interaction with a potential monthly donor.
Read all you can about monthly giving. Some of my favorite books are “How to Create Lifelong Donors Through Monthly Giving” by Harvey McKinnon and “Monthly Giving Made Easy” by Erica Waasdoorp.
Add an option to become a monthly donor in every direct mail appeal remit.
Share the impact of your monthly giving program. Some nonprofits have their program support a particular program within the organization
Keep inviting people to join the monthly donor program. Consistency with this makes a difference.
Celebrate your wins, program growth, and the difference monthly donors make for those you serve.

For a weekly fundraising tip every Monday, check out our Dan’s Tips page: https://altrui.org/dans-tips/

—

Take a risk. Be of service. Support your colleagues. Be kind.