I’ve presented conference sessions called “Reignite your fundraising” and love engaging with other fundraisers and development peers about my ideas regarding what we can do to take our fundraising to another level.
Before I begin it’s important to note that although the title of this post is about reigniting your fundraising, all of this starts with you. He’s a short story about what I mean by this, one from several years back:
I recently ran into a donor who was volunteering at our office. I shouldn’t say “ran into”, as I heard her voice and immediately got up and went to greet her. I was ecstatic to see her and thanked her for a recent generous donation. Of course that wasn’t the first time I thanked her as I called her the day of the donation and then sent a thank you letter. Nonetheless it was my excitement in seeing her that made her day.
“The person before you didn’t even know my name. Every time he saw me I had to re-introduce myself.”
Reigniting your fundraising will only work if you are on board, if you have endless energy and passion for your cause, and if you are willing to be the main cheerleader.
My first idea is to respond to a donor email with a phone call. You will surprise them, and your relationship with them will be stronger. In other words, you are investing in the donor relationship. Building these relationships is key in reigniting your fundraising. Try it.
Speaking of the phone, I suggest getting used to using it. Email doesn’t show emotion. A donor can’t hear your excitement over email. So call them. Once you see their donation pick up the phone. It changes everything.
Another reason to use the phone more and email less is that, especially in huge cities like Los Angeles where I live, face to face meetings with donors don’t happen as often. The phone call brings at least a little bit of a personal touch to the relationship.
More to come.
Thanks for reading.