If you are reading this blog post you’re on social media. Based on my Altrui website data, you’ve most likely found me because of my presence on social media platforms. My favorites for Altrui and for being part of the nonprofit world are Twitter and LinkedIn.
I’m one who believe social media can be a relevant tool for nonprofits, especially in marketing, fundraising, and communications. Like everything, some nonprofits work and hustle on social media and you can tell. Others, well they have a ways to go.
I’ve recently been looking at social media from smaller nonprofits, and have some ideas on how they may grow their presence and possibly their mission impact through social media. If you don’t know this yet, there are as many opinions to how or if social media can be beneficial to nonprofits as there are nonprofits. This is simply my opinion based on a good amount of time working in social media for causes that are super close to my heart.
This post is specifically for the smaller nonprofit, or the nonprofit that has very little capacity to take on social media.
First, you have to start somewhere, but not everywhere. Pick one platform and give it a go. Before deciding which one to start with, speak with people you trust, staff, supporters, donors and friends at other nonprofits. See what they think. Side note: Your donors will LOVE that you asked them!
For the purpose of this post, you’ve chosen Twitter. You create your account, add the two photos (put some thought into this), and post your first tweet.
Many nonprofits then post again in a month, follow a dozen orgs/people, and then decide that Twitter is not working for them. Like any social media, one has to give it some hustle, time, and careful consideration. The posts need to be posts that people can learn from or feel engaged with, and have to be consistent. One or two posts here and there, without any thought, will not grow an audience.
The biggest lesson I learned that I can share with you all is that growing social media takes time. It doesn’t happen overnight, or even in weeks. It’s definitely a growth process. Before starting in social media one has to have a commitment to see it through. That means time and effort.
Post about what you know. Become a resource. If you serve people seeking asylum at the border, become a resource on that. You serve survivors of domestic violence, well you know what to do. Become a resource.
Share from others. On Twitter it’s called retweeting. Find articles that you learn from or feel could educate others and share them.
Connect with others. Keep doing that. It’s rare that I find social media accounts that are that good, that don’t have anyone that they follow. Everyone has something to learn.
Put a link in your profile to your website. Get people there.
Share your fundraising campaigns.
Don’t use twitter to share your Instagram photos. I’ve seen amazing nonprofits whose missions I love post only their Instagram photos, which comes up as a link. Imagine what that feed looks like.
I use social media to get in front of more people and to share nonprofit missions and Altrui work. Sharing good content helps. Sharing crap content doesn’t do anything for nonprofits or my business. Share content that can help people learn, grow and take action.
Thanks for reading! Questions or comments? dan @ altrui.org