After speaking with a donor last week I realized that she had given me a great reminder: Transparency is super important between your organization and the donor. What this means to me is sharing the good and bad (or not so good) with your donors. Share the ups and the downs.
I have learned from working with donors that they love to be included in what is actually happening in the organization they’re supporting. They love to hear stories of success and they love hearing about your challenges.
Many donors want to know how they can help during difficult times, not only around giving but around other ways to help.
If your organization does some type of newsletter, be sure to include challenges with successes. If you send a personal update to donors, include the same, along with actions a donor can take to support the organization with their challenges.
The more a donor knows, the stronger the relationship can become.
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