Year-end fundraising begins now

I’ve been excitedly waiting to write and share this post.

Yes, I’m writing about year-end fundraising. Yes, I know you just finished your year-end fundraising efforts and you probably don’t want to read anything about year-end fundraising for at least a month or two.

The fun thing about this is that success with a year-end campaign really begins now. You can have the best, most strategic plan and appeals and e-appeals, written by the best people and supported by the best staff. All of this and you can still struggle.

That’s because if you lose your donors during the year, it’s difficult to get them back for a year-end gift. Not impossible, just difficult.

So let’s make it easier for us, and better for those who support us, (and those we serve!) by taking care of the donor part now, and all year!

Experience has proven that we cannot ignore our donors, volunteers, and other supporters all year and then expect a donation when we ask.

What works well for my clients is to add donor contacts into your development plan for the year. Contacts can be an email, a Thanks for Giving Day call, an impact update, a thank you note or call, etc.

Creating practices of gratitude expression and sharing impact strengthen relationships with those who support you.

If you haven’t created a development plan yet, see my next post!

Thank you for reading!

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