I’ve written posts that engage people who donate to nonprofits, reminding them that their favorite nonprofits still need them. While writing these and seeing the conversations that rise from them, I realized that our donors need us just as much.
When my husband and I donate to organizations, we’re doing so because their mission is something we care about, typically something we care about deeply. It’s important work to us, work that in some way is making the world a better place. Their work strikes at what causes are important to us.
I think this is important to write about and discuss because I also have heard from nonprofits who sometimes believe that with everything going on in the world, their mission and work may not be as important to their donors.
And your donors will do everything in their power to be able to continue to support your work and ensure your impact. This is especially true (perhaps always?) when you are in good relationship with your donors.
Keep this in mind. Whether or not your own world is getting back to normal or not, your donors are there. Keep them posted, keep reminding them why they donate to you, and keep asking them to help you make the world a better place.
Thank you for reading.